Q. What are the Data Policies governing the use of Nielsen Data?
Requesters and registered users of Nielsen data need to review, agree and comply to the policies listed below.
Sharing of the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program, is strictly prohibited.
Researchers may use the data for strictly academic research projects focused on important issues of wide and general interest. Use of the data for consulting purposes of any kind, including litigation support, is strictly prohibited.
Every researcher must register and submit an annual status update and disclose changes to my project scope, new funding sources, coauthors, and other updates as requested.
Research projects commissioned, sponsored, or funded by an industry source, government organization, industry group, nonprofit organization, or private company must be reviewed and approved by Nielsen as part of the registration process. Unapproved research of this nature is strictly prohibited.
Data must be stored only on devices and computers owned by the subscribed institution or permissible Third Party Hosting Systems. The permissible Third Party Hosting Systems must have at least one of the following information security certifications: (a) federal Family Educational Rights and Privacy Act (FERPA); (b) SSAE16 SOC2; and/or (c) ISO27001 security certifications. No amount of data should ever be stored on a personal computer.
Researchers must not disclose any personally identifiable information about consumer panelists or details that would permit re-identification of Nielsen’s consumer panelists. Researchers must not disclose any information about specific retailers or individual stores, or details that would permit re-identification of Nielsen’s retailers or individual stores.
Researchers must submit of copies of all proposed papers, reports, presentations, and publications to the Kilts Center at least 30 days prior to public dissemination (including SSRN) or final publication.
