Nielsen Company, a global leader in market research and analytics. These datasets are used to analyse consumer purchasing behaviour, retail sales, and media advertising across the United States. SMU Libraries subscribes to these datasets: Homescan Consumer Panel Data, Retail Measurement Services (RMS) Retail Scanner Data and Ad Intel Data. Refer to the website for detailed information.
Only current tenured or tenure-track faculty members, PhD students, and postdoctoral researchers, with approved projects, can have direct access to the datasets. PhD students or post-doctoral researchers can access the subscription only if their advisor, who must be a full-time tenured or tenure-track professor from the same institution, are registered users. Both the PhD student or post-doc and the faculty advisor must register individually.
Sharing of the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program, is strictly prohibited.
How to request for access to the datasets: